One aspect of Obamacare is that the public’s ratings of healthcare providers will be published. A lot of providers are nervous about this, just as anyone is nervous about dumb things being said about them online.
But as I’ve often said in speeches, one thing healthcare lacks is the usual incentives we see in other industries: rewards when a job’s well done, consequences for when it’s not. And I sometimes tell providers, fear not: the public knows there are idiots online as well as good info; ultimately the truth will out. And yes, it’ll be messy along the way.
So I figure it’s time to practice what I preach. On my Testimonials page I’ve often published the evaluations I get from my speeches. But I’ve decided to start publishing all speech feedback, good bad and ugly.
I won’t blog them all (they’ll just go on that page), but to introduce it here’s the first one, posted with permission. (See discussion below.)
Organization: The Leader’s Board
Event: Semi-annual roundtable
Host: Bill Bodnar, founder
Audience: Small-group roundtable of hospital Chief Medical Officers
Length: 45 minutes plus 45 minute discussion
Location: Sutton Place Hotel, Chicago
Quantified: “Your rating was a 4.6 out of five, with the average of other presentations earning a collective average of 4.4.” Second highest rating of the event.
- Very engaging speaker, loved hearing the ‘patient” perspective. Would have liked a deeper dive into the patient/physician portal.
- Very engaging and interesting.
- Not as much fact-based as anecdotal information.
- Very animated and interesting!
- Wonderful to have a patient’s perspective!
- Good non-doc perspective.
- Outstanding, passionate, and I plan to have him come and present at our organization.
“Dave was a pleasure to have as a speaker. He worked to mold his presentation to meet the needs of the audience, and delivered on his pledge to deliver an engaging and well-rated presentation to our group of physicians.”
–William L Bodnar, The Leader’s Board
Update August 8: I’ve begun posting other evaluations in a Google Doc. I’m working my way back through evaluations received, as time permits.
Is this horn-tooting?
Only when I’ve done a good job! And only two parties get to judge that: the audience and the host.
When I fail, I’m sure I’ll say “ouch.” Because I will post every word.
Note to current and future speakers:
The most important mental transformation most speakers need to make is that it’s not about you and your fabulous information – it’s about what the audience cares about.
Perhaps in school you got evaluated on the quality of your information. Fine, but that audience (the professor) was paid to listen to you. This is different: now you’re being invited to take up people’s time with your blabbing. Better make it worth it.
To be a good speaker-for-hire, you have to know why the host is inviting you (of all people: “Why me?”), and what they think will be of value to their audience. (Thanks to Kent Bottles MD, who way back in 2009 taught me the speaking business: “Ask your client, ‘What would be a real home run?'”) Then it’s your job to bend your frickin’ information to show up in a way that’s relevant to them.
And then it’s your job to present it in a way that doesn’t make them fall asleep. My friend Ted Eytan MD starts some talks by saying “It’s okay if you guys do email while I talk, because it’s my job to be more interesting than your email.”
So, here we go. Even as I type this, my gut is a bit nervous. That’ll keep me on my toes. :-) And that’s how evaluations – especially published ones – are supposed to work.