This weekend the Mayo Clinic will “sunset” its Center for Social Media, the only project of its type that I’m aware of: professionalizing the use of social media in the business of healthcare, with a real focus on how to be methodical and competent, not just hip and edgy.
One of their first projects was to publish a small book, Bringing the Social Media Revolution to Health Care, of essays by various authors (I was one). In 2017 they re-published each of the articles on their blog. Now, with that site closing, each of us has the chance to publish our contribution so it can still live on the Web. Here’s mine.[Read more…]