I just ran across this classic video from WAY back – 2010, when the “e-Patient Connections” conference was the best thing on the circuit for our kind of thinking. Pharma marketing wizard Kevin Kruse created the script, and my chorus buddy Fred “Houston” Gallagher helped me record my part in his basement studio.
About my speech at that conference …
My speech at that conference was only 17 minutes long, but back in those days YouTubes were limited to ten minutes each, so it ended up at as two videos. In hindsight it’s fascinating to me how much of what I talked about then is advice that I’m still giving. Most people can’t hear this advice but some will: what does it signify that the video above, and this speech, are still current eight years later?
Note: this was a business talk, to a marketing audience. My point was that industry needed to shift its perspective. The perspective was based on the 1999 classic book Cluetrain Manifesto, which presciently made the case that all of marketing was going to be completely changed by the internet … which was not at all apparent to most marketers in 1999 – and even in 2010.
And even today.
Ignore these links unless that fact is really interesting to you. :-) I’ll be writing more about Cluetrain this summer.