I think e-Patient Connections is the highest value business conference for how patient engagement can transform healthcare. Conceived by former pharma marketer Kevin Kruse, last year it attracted a hybrid audience: almost half of attendees were in public health and non-pharma sectors. All came to understand connecting with empowered, engaged patients. It was a high quality event, with smooth logistics and facilities, despite being its first year with a skeleton staff.
This year I’m speaking in the opening keynote on 9/28, and I gladly agreed to participate in this new video. I want to say why.
As regular readers know (here and on my personal blog and e-patients.net), I think healthcare transformation is both a need and an opportunity. We desperately need to stop the cost spiral, we need to much more effectively connect clinicians’ skills with the patients and families who need them, and we need to improve quality and eliminate medical errors.
Innovation has turned many industries inside out – why not healthcare? Because we’re missing something. When smart people work hard for a long time, unsuccessfully, it’s a good bet they’re overlooking something fundamental. I believe it’s that the engaged patient is a valuable and underutilized resource, and most businesses don’t get it. So they operate, leaving a worthy resource untouched. This resource blindness constitutes waste.
E-Patient Connections 2009 taught attendees how to understand the value of connecting authentically with e-patients. I encourage people to attend.
Full disclosure: I receive no fee from this conference, just travel expenses. My speech will be inside the keynote by Klick Pharma, a client who has me on a small quarterly retainer. I support this conference for exactly the reason I said – it’s a smart, valuable event, addressing a vital aspect of making healthcare more effective and more efficient.