As this series has progressed and I’ve chatted with some of you, I’ve thought we really ought to get to know each other. So, this post is a “lecture,” and the exercise will be to discuss in the comments. To participate:
- If you have an “about” page on your site, or any other description online, link to it in a comment below.
- If you don’t have one yet, you will. :-) So git to work: draft something in a comment, and we’ll all offer suggestions.
Don’t hold back thinking your current status isn’t good enough – that’s why you’re in school! Empowered people act, knowing they may need to learn and adjust.
Some tips on your intro as a conference speaker:
- The tone can be professional-sounding, academic-sounding, casual, playful, edgy, confrontational – it’s your first impression on people. Be yourself, as you want them to think of you.
- Start with the single most important thing you want them to know. At first you only have one moment of their attention.
- It’s no tragedy if they read it and say “Nope”! You’re not trying to make everyone like you – you’re trying to find a good fit.
- Then you can flesh it out with more info, if there’s reason to.
Here’s an important tip my dad (VP of Sales at a division of 3M) taught me about resumes:
Nobody ever got hired based on that one document –
the only thing it can do is get them to contact you.
So don’t feel that you have to say everything; that won’t help your cause. Instead:
- Be yourself. As you read others’ examples you can learn from them, but don’t feel obligated to be like them.
- The best thing about being yourself is that if people like it, it’s easy to deliver more.:-)
- Be honest: don’t say “internationally recognized” if the truth is “I’m building a career as a professional speaker.” Update it as your status evolves.
- Give enough info to help them decide if they want to contact you.
Here are two example pages; cadets, add yours in comments!
Who started this?
This post is triggered by the newest member of our audience, Karen Nicole Smith, a PR professional who’s had multiple conditions since she was 18 and who, two years ago, was being advised to consider palliative care. Let’s just say that’s not the direction she chose. :-)
Her hospital was one of my speaking clients this year, and suggested she get some advice on making a business of all the talks she’s been doing. Welcome!
Next in the series: #12: “Slaves of the Internet, Unite!” (NYTimes Sunday Review)