If you’re, frankly, a visionary who sees that the power structure in medicine is flipping, I urge you to come to La Jolla next month.
MedCity News, one of the best health IT publishers, is hosting its annual “ENGAGE” conference. The mighty Eric Topol is speaking the first morning, and I’m doing the closing keynote on day 2. (I call him mighty because that’s what I think about his vision. So sue me.:-)
Register with promotion code SpeakerReferral and get $500 off, so your cost is only $395. That’s a heck of a good price for this list of speakers – even better than the $300 early-bird discount shown above.
Here’s why this event is unusual:
“Toward a new science of patient engagement”
Last month I launched a complete makeover of this site, including the new tagline: “Toward a new science of patient engagement.” This closing speech will be the formal kickoff of my campaign, making the case for this work to begin.
After more than 500 events in fifteen countries, it’s become clear that the main thing holding back patient engagement is that medicine hasn’t get gotten scientific about it. We need a new science of patient engagement, in which everyone gets their act together to decide how engagement works, what parameters we should be measuring, and how to design hypotheses that can be tested. Until we do that, engagement is nothing but snake oil. We must put an end to this.
Here’s the description of my session …
There are times in history when practitioners in a field sense something new is afoot but the paradigm hasn’t been set. That’s how it is with patient engagement today: we have isolated cases where empowered “e-patients” demonstrate its importance, but sustained value has been elusive.
Such times lead – painfully – to scientific revolutions that explain what didn’t make sense and lead to new fields of research and practice.
… and this is from Eric Topol’s:
Medicine’s Great Inversion
For decades, physicians have told patients what to do and wielded all the power in the relationship. In the past five years, that equation has been turned on its head. With the advent of digital health technologies and the focus on genomics and personalized medicine, patients have squarely placed themselves at the center of the conversation. …
I assert that the reason Topol’s vision in the excellent The Patient Will See You Now is resisted by so many is that our “paradigm of patient” has become obsolete, and must be rethought as part of this new science.
This is important and not trivial.
I (un-humbly) assert that neither business people nor policy people can plan the future right if there’s no agreement on what they’re talking about. But this is not easy stuff, which is why, I imagine, the only other sponsor who has let me talk about this is the Mayo Clinic in 2015, when I was their Visiting Professor in Internal Medicine. (Below is my video from that post, interviewed by Mayo’s Lee Aase.)
The link to register, again, is here, and the promo code to use is EPDave. Hope to see you there!