e-Patient Dave

Toward a New Science of Patient Engagement

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Visitor from the future – with millions of cousins

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Click to view article (PDF)

I was interviewed for the March issue of MM&M, a medical industry marketing magazine. The title they chose is “Visitor from the future.” Indeed – but this time traveler has millions of cousins.

As our country (and world) plan the next generation of healthcare, I urge people to look at what e-patients are doing – and use it as a lever, to improve care and economic efficiency. Heaven knows we could use it.

The article arose from a talk at the ePharma Summit in February. I was the guest of Klick Marketing, a Toronto company that develops superb web sites for consumer engagement, including patient engagement sites for drug companies. I spoke as the “voice of the patient,” within a keynote by Klick’s Brian O’Donnell about engaging with activated patients.

I wanted to make clear that although it seems futuristic, it’s real today. So the first words out of my mouth were “I’m here as a specimen from the future.” MM&M editor-in-chief Jim Chase was there , and this interview resulted.

ACOR logoTruly and literally, that future is here. The article cites that ACOR (my patient community) reaches 1.5 million patients a week, and that’s just one e-patient site; there are many more. (The Society for Participatory Medicine hopes to publish a list this year, to help people find peers.)

[Read more…]

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“The Quantified Patient”: my talk at “Quantified Self” show&tell, December 2009

Cross-posted from e-patients.net

The Quantified Self (aka “QS”) is an informal San Francisco based group of people who are tracking one thing or another about their lives. (Could it exist anywhere else??) They have occasional “Show&Tell” meet-ups, with elbow-rubbing and a series of quick talks, 10-15 minutes each.

A few weeks ago I was in town for a talk at the northern California chapter of HIMSS on personal health records. Matthew Holt of Health 2.0 and The Health Care Blog told me QS was meeting that Monday, at the headquarters of Wired magazine.

I registered, and at the end it asked “You wanna present?” I never say no to that, though I didn’t know what I’d talk about.

Turns out host Gary Isaac Wolf was really interested in the little spreadsheet where I’d tracked my tumor sizes as my treatment progressed. :–) So in the context of “quantified self,” my topic became “the quantified patient.”

This is an informal production – audio from a camcorder (no mic) blended with my slides and a few other images. It was fun: a responsive, engaged audience. Thanks to the QS gang for the opportunity.

Related notes –

  • QS is a project of Wired‘s Gary Isaac Wolf (Associate Editor) and Kevin Kelly (Founding Executive Editor). “KK,” as he’s known, is also on the advisory board of our Journal of Participatory Medicine.
  • KK’s videos on Vimeo include several others from that night. (Arg: the room was so full the camera had to shoot the speakers from the side – no slides!)
  • Among the other presenters that night:
    • Spectacular e-patient and #getupandmove entrepreneur Jen McCabe
    • Spectacular human and entrepreneur Esther Dyson, also on JoPM’s advisory board.

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Making Healthcare Better through Participatory Medicine

I was humbled and honored today that my primary physician Dr. Danny Sands and I are on this year’s list of 20 People Who Make Healthcare Better, an annual feature of HealthLeaders magazine.

Photo courtesy of Beth Israel Deaconess Medical Center
With Dr. Sands in an examining room at Beth Israel Deaconess Medical Center (photo courtesy of BIDMC)

This is validation that patient engagement – participatory medicine – is an idea whose time has come.

I’m a spokesman for the movement (and yes it’s now a movement), but I’ve been at it less than two years. I want to acknowledge some of the pioneers who paved the way.

First, of course, is Dr. Sands. As the article says, “Sands is a huge advocate of using technology to improve the patient experience.” And he’s good at it: I know firsthand that he provides clear, empowering, gentle yet firm guidance.

Second is the terrific group of pioneers, analysts and visionaries at e-patients.net, who authored “E-Patients: How They Can Help Us Heal Healthcare,” aka the e-patient white paper. The one with the greatest personal impact on my case was of course Gilles Frydman, founder of ACOR.org, the patient network where I found the best information on the internet about my disease.

Less widely discussed are the clinicians who managed my case: oncologist Dr. David McDermott, surgeon/urologist Dr. Andrew Wagner, orthopedist Dr. Megan Anderson, and nurse practitioners and nurses (alphabetically) Kendra Bradley, Gretchen Chambers, Meghan French, MeeYoung Lee and Virginia Seery. Every last one of them fully supported my avid desire to participate.

The article cites one example of how Dr. McDermott encouraged my questions. When your life is on the line, that’s a wonderful thing – and since he’s at the top of his craft worldwide, it proves that brilliance is compatible with empowerment.

Finally, there’s Paul Levy, CEO of the medical center. When I approached Paul in 2003 looking for a doctor, he said “You’ll probably like this guy” and referred me to Dr. Sands. I guess he was right. (Paul was in the “20” in 2007.)
DannyCard3
I want to set the record straight on one point. These days Dr. Sands is sometimes introduced at conferences as “e-Patient Dave’s doctor.” People forget (as we used to tell Mom), “He started it.” For instance, although some docs today still don’t do email, at right is the “back of a business card” set of guidelines Danny published – ten years ago.

(If your doc doesn’t do email, be empowered: click to enlarge, print, and take it in. The voice of the patient (you!) can change things.)

Participate – in our Journal

This year e-patients.net incorporated as the Society for Participatory Medicine, whose principal activity has been the new Journal of Participatory Medicine, which launched in October. The editors are soliciting articles and essays. If you’ve been doing participatory things, you can fortify the industry’s knowledge by sharing your experiences. Please write to editors at jopm dot org.

Thanks to the pioneers

The lead of the HealthLeaders article captures what inspires me about this work:

The very essence of healthcare is to make a difference for good. At its core, this is an industry focused on making life better for people. That simplicity of mission establishes a shared grounding for the millions who work daily to deliver the best healthcare they can.

It’s a true privilege to be part of this group. Thanks to all – and congratulations to all the others on the list.
_______________________

Update December 18:

Here’s an informal, off-the-cuff conversation Dr. Sands and I recorded just after we delivered the Medical Grand Rounds interview on December 3 at Beth Israel Deaconess Medical Center.

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Give patients (that’s you) access to all their (your) data – so they can help

I’ve just returned from Toronto, where I gave the opening keynote at the Medicine 2.0 Congress. It was titled  “Gimme My Damn Data,” which is an unconventional title for an opening address, but I meant it. Here’s why.

Thanking Gunther Eysenbach for inviting me
Thanking Dr. Gunther Eysenbach for his extraordinary decision to have a patient open a medical conference

A new world of participatory medicine has been growing for years, largely unnoticed. In this new world, healthcare is not a one-way street: empowered patients are engaged in their care, actively collaborating with their physicians, sharing responsibility for their care. The providers (doctors, nurses, etc) are still the providers, but the patients share in both the knowledge and the responsibility for how it all turns out.

And, certainly, the decision making.

This requires that patients have access to their medical data. (Whose data is it, anyway?) As my primary physician Danny Sands, MD MPH, says, “How can patients participate if they can’t see the data?” But in today’s world (America and, I’m told, many other countries), access to our health data is anything but easy.

In the USA the HIPAA act guarantees that we can get it – but it can take months, which is absurd in a crisis. And, law or no law, Deven McGraw of the Center for Democracy and Technology reports that problems with data access are the #5 complaint #3 HIPAA complaint* reported to the Department of Health and Human Services.
* Deven updated this in an email, saying “it’s consistently the third based on this HHS source.”

Clearly, what patients want and are asking for is not an accomplished reality throughout the world today. This is unacceptable. Lives are at stake. I think people – especially sick people – have a right to take their records and seek care elsewhere. (And that’s beyond the basic issue of a person having access to their data on general principle. Imagine if you couldn’t see your banking information!)

Some providers are great about this. My own medical records, which I can read anytime, are on PatientSite at Beth Israel Deaconess. But there’s still no way for me to get all the data out: I can export some information, but not all. And my hospital’s much better than most: most have no way at all to give you your data – except by fax machine.

There are many technical issues to be ironed out, not the least of which is what format the data should be in. I want to participate in projects to make something happen in this area, something all citizens can get their hands on. If you’d like to partner with me on such a project, contact me.

My slides from the talk should be online within a few days. I’m glad to say that my talk was well received, but to a certain extent I was preaching to the choir. We have much work to do.

So yeah, I meant it: give us our data, and I meant it strongly. No kidding: unleash our data!

It’ll take time. Let’s get to work.

—Addition 9/22/09:

I do this with some trepidation, because the slides are not the talk, they’re just the visual aids. But so many people have asked, I’m posting just the slides.

I also haven’t taken the time to touch up the animations and slide-to-slide transitions; if a slide doesn’t change after 5 seconds, click or right-arrow. (Some of the animations are subtle, e.g. the bursts that show where my metastases were.)

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Ushering in the Era of the Participating Patient

I hereby hang out my shingle: e-Patient Dave for hire. Call me.

ePatient Dave business photoI’m launching my consulting business in the new world of healthcare, especially patient engagement, personal health records, data quality, and related policy. What I do:

  • Compelling, motivating speaker and writer
  • Voice of the engaged patient
  • Policy advisor on
    • how technology can and should affect healthcare transformation
    • disruptive innovation: how it creates progress, how to manage it, how to survive its risks
    • personal health records

Healthcare is changing, especially in America. As the nation wrestles with the complex political and financial issues that paralyze talk of reform, a separate front advances steadily: patients are becoming engaged in their care.

Gone are the days when patients were passive recipients of care dispensed by healthcare providers in a one-sided “doctor knows best – and patients know nothing” model. Today engaged patients participate in their care, in an empowering partnership with nurses, physicians, staff and organizations who understand the new model.

A new, collaborative partnership.

It’s not that “doctor knows best” has turned into “patients know best.” To the contrary – this new relationship is a collaborative partnership, in which both parties feel more fulfilled.

But adjusting to this can be a challenge. How can providers, policymakers, care system creators and patients learn to dance to this new music? And health IT will play a vital role, especially patients’ ownership of their own data in personal health records (PHRs). All these are areas where I intend to “make a living by making a difference.”

Browse the site. Bring friends.

“e-Patient Dave” deBronkart is a high-tech marketing executive who has studied technological change (and how people deal with it) for years. In 2007 he succeeded in beating a near-fatal cancer, and has gone on to apply his analysis and communication skills to the new world of participatory medicine.

In 2009 Dave and his primary physician, Dr. Danny Sands, MD MPH, were elected founding co-chairs of the Society for Participatory Medicine.

A passionate spokesman for the cause, he lives, writes, and works in Nashua NH, near Boston’s Route 128 high tech corridor, where he is Director of Marketing Analytics for TimeTrade Appointment Systems. For more detail on Dave’s story, see the About page.