A year ago I posted about the business of patient engagement – some reflections on what it’s like to be creating some kind of business that has no precedent. Yeah, that’s innovation – not new technology, but definitely innovating a business model. It’s had to be agile: set out in a general direction, and follow the opportunities. Somebody told me “Evangelism always requires taking it to the field,” and boy were they right: the Past Events section of my schedule shows over 150 events since 1/1/2010.
That’s a lot of travel, a lot of unproductive time to/from/in airports, and a lot of time checking into and out of hotels. Tons of opportunity for things to get misplaced, and tons of opportunity for expected services not to be there when I arrive. All that means more unproductive time, not to mention replacement costs. That stuff can kill a startup.
I’ve addressed this, with the help of my gadget-happy clever wife, by developing an “office in a box” briefcase, with a place for everything and everything in its place. Check it out.