Twitter photo by Rasu Shrestha MD, MBA, Chief Innovation Officer at UPMC
There are lots of ways to measure the success of a speech. One is what the audience says on Twitter during the talk. I’ll let them speak for themselves, below.
A blast from the past, yet still fresh: “The Future of Patients”
I just ran across this classic video from WAY back – 2010, when the “e-Patient Connections” conference was the best thing on the circuit for our kind of thinking. Pharma marketing wizard Kevin Kruse created the script, and my chorus buddy Fred “Houston” Gallagher helped me record my part in his basement studio.
Alumni club dinner: How e-patients can help healthcare achieve its potential
After eight years of speeches at conferences, I’ve observed that while medicine achieves incredible miracles that were impossible a generation ago – like saving my sorry life – it still falls short of potential more often than necessary. Lots of people write big fat books about it, but some problems don’t change, which raises the question: what can we tell consumers of the system, patients, that will help them get the best care when they’re in need?
So that’s a new series of speeches I’ll be doing, not just at big conferences but at local meetings in cities and towns, hospitals and community centers. These talks aren’t designed to change the healthcare system much; to the contrary, they’ll empower ordinary people who use the system to help the system do its best.
Video: What do empowered and engaged really mean?
Short link to this post: dave.pt/empoweredengaged or bit.ly/empoweredengaged
After talking to people for months about this same important question, I decided to get modern and post it on the internet. :-) 8½ minute video – slides with narration. (Email subscribers, click the headline to come online and watch.)
The power of “consultative speaking”: keynote at Leapfrog Group’s annual meeting (Speaker Academy #29)
This is the latest in the Speaker Academy series, which started here, but it’s also intended for my potential speaking clients.
I do what I call “consultative speaking.” It’s precisely comparable to consultative selling, in which “the emphasis is on what the potential customer wants and needs.” In one sense, I learned this in industry when I worked in marketing – every speech to any meeting has to be focused on the audience’s interests and concerns, or they’ll dive into their emails. In another sense, I learned it from Kent Bottles MD, who said that he always asks clients, “What outcome would make you say that I really knocked it out of the park?” Today, thanks to Kent, with every speaking client I have what I call a “home run call,” and build my speech around that.
Today I’ve uploaded the video of a speech I did in December for The Leapfrog Group‘s annual meeting.
The lost keynote, found! Nashville 2014 – AANP nurse practitioners
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