Toward a New Science of Patient Engagement
Short link to this post: dave.pt/empoweredengaged or bit.ly/empoweredengaged
After talking to people for months about this same important question, I decided to get modern and post it on the internet. :-) 8½ minute video – slides with narration. (Email subscribers, click the headline to come online and watch.)
This is the latest in the Speaker Academy series, which started here, but it’s also intended for my potential speaking clients.
I do what I call “consultative speaking.” It’s precisely comparable to consultative selling, in which “the emphasis is on what the potential customer wants and needs.” In one sense, I learned this in industry when I worked in marketing – every speech to any meeting has to be focused on the audience’s interests and concerns, or they’ll dive into their emails. In another sense, I learned it from Kent Bottles MD, who said that he always asks clients, “What outcome would make you say that I really knocked it out of the park?” Today, thanks to Kent, with every speaking client I have what I call a “home run call,” and build my speech around that.
Today I’ve uploaded the video of a speech I did in December for The Leapfrog Group‘s annual meeting.
If you’re, frankly, a visionary who sees that the power structure in medicine is flipping, I urge you to come to La Jolla next month.
MedCity News, one of the best health IT publishers, is hosting its annual “ENGAGE” conference. The mighty Eric Topol is speaking the first morning, and I’m doing the closing keynote on day 2. (I call him mighty because that’s what I think about his vision. So sue me.:-)
Register with promotion code SpeakerReferral and get $500 off, so your cost is only $395. That’s a heck of a good price for this list of speakers – even better than the $300 early-bird discount shown above.
Here’s why this event is unusual: [Read more…]
This post is part brag, part teach, part challenge.
Last summer I did a webinar about patient engagement (here’s the replay) for Phreesia, a company that makes an iPad-like tablet that integrates a lot of steps to get you (the patient) into the provider’s computer system. Afterward, they said they “monitor the attention level of the attendees (it’s a GoToWebinar feature) … and it was the highest I’ve ever seen it.”
Really? GoToWebinar feature? Yep, the system keeps track of how long attendees stay, whether they ask questions, and even whether they listen but stop watching by switching to another window while listening to the audio.
There’s only been one post in this series in the past year, but for impact speakers, this book is real news. Best advice on how to have an impact I’ve ever seen. Not perfect IMO, but full of things I bet you’ve never thought about that can really help you up your game.
By “impact speaker” I mean a speaker who really wants to grab the audience’s thinking and have an impact. That’s not the only valid kind of speaking, and it’s certainly not the only valid way to tell your patient story. But if you, like me, truly want to change the world, it’s really useful to get people’s attention. And this book makes clear that how you go about it can make a big difference.
It’s full of examples on big topics and details. And it does it so well that I’ve decided to:
The author is Chris Anderson @chr1sa, founder of TED. When I first heard about the book I thought it might be some light fluffy cheerleading: “You can do it! Just be yourself!” Instead, it’s absolutely full of “This is what works,” “Do this; do NOT do that,” often including examples like “You might have done it this way:” followed by “But see how much better it is if it’s done this way?” Most points are accompanied by example TED Talks you can watch, and in the Kindle version those talks are even linked.