It’s been twelve years(!) since my first healthcare keynote speech, September 2009, at Gunther Eysenbach’s “Medicine 2.0” conference in Toronto, which was the genesis of the battle cry “Gimme my damn data!” Reflecting on how that all started – it was just a series of blog posts expressing curiosity about how to improve healthcare – I decided to publish them at no charge as a compilation e-book, for convenient reference. The book’s page is here.

This weekend the Mayo Clinic will “sunset” its Center for Social Media, the only project of its type that I’m aware of: professionalizing the use of social media in the business of healthcare, with a real focus on how to be methodical and competent, not just hip and edgy.

One of their first projects was to publish a small book, Bringing the Social Media Revolution to Health Care, of essays by various authors (I was one). In 2017 they re-published each of the articles on their blog. Now, with that site closing, each of us has the chance to publish our contribution so it can still live on the Web. Here’s mine.